Onnanoko dake ga Wakaru Uta: Only Girls Get It

A music video created for the Sophie brand of Unicharm Co., Ltd., which manufactures feminine hygiene products. The video features an English song with Japanese subtitles. The company president, Takahisa Takahara, notes that women spend 6 years and 9 months menstruating in their lifetime. With advancing gender roles and longer lifespans, more women are staying in the workplace and experiencing more periods. Menstruation causes hormonal mood swings, similar to a cranky hedgehog, a starving bear, a fragile elephant, and a reclusive lion. These changes are normal, and women remain themselves. The video promotes body positivity and encourages understanding and support for women in the workplace during their menstrual cycles.