Hirooka Asako
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Synopsis
These commercials detail the life of Hirooka Asako, the founder of Daido Seimei (Daido Life), an insurance company in Japan. Hirooka Asako (1849-1919) was a wealthy woman who, through determination, pushed for insurance requirements for small to medium business enterprises to protect their employees, particularly coal miners who were at high risk of injury or disaster. She achieved this by facilitating the breakaway of three large business enterprise insurance companies to form a new company where all three held shareholder value.
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G - Tous Publics (G)
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