Essential Free & Easy

An April Fools' style commercial created for Kao Japan. Essential Free & Easy Cool Wax Shampoo and Conditioner are genuine products from Kao Japan, designed to remove hair wax from men's hair and prepare it for restyling. Takashi Taniguchi, known for his distinctive animation style, animated the web commercial. It tells the story of a man who struggles daily with removing his hair wax and is frustrated by the need to restyle his hair the next day. An anthropomorphic Essential Free & Easy Cool Wax Shampoo and Conditioner appear to him, offering a solution to his pain. He is delighted with the results.